Cher's Professional Tanning Salons
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Cher's specials for New & Existing Clients.
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***** New specials coming soon!! *****
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New Existing 


Cher's Update Newsletter, Click on the buttons below to view.
Issue 1.2 - December 2009

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SPECIAL REPORT - TANNING TAX
Regardless of your stance on health care reform, a tax on indoor tanning services will hurt more people than it helps, unfairly targets women and women-owned businesses, was proposed with no due-diligence whatsoever and makes no sense at all in this bill. Specifically:

* This tax unfairly targets lower- and middle-class female consumers with a 10 percent tax, as compared to the “Bo-tax” which would be a 5 percent tax on wealthy consumers.
* This tax unfairly targets female business owners. An estimated 67 percent of tanning facilities are owned and operated by women.
* The math does not add up — the proposal overestimates tanning revenues by 40-50 percent. It was poorly studied and will not raise the revenues the government says it needed.
* This will cost every community in America jobs and tax revenue. In a weak economy, this large, double-digit tax will hurt thousands of small, largely female-owned businesses, forcing many to close and/or lay off employees.
* Dermatology lobbyists insisted that cosmetic phototherapy procedures in their offices — which use the same equipment as tanning businesses – be exempted from the tax. By targeting indoor tanning salons, they are attempting to drive 1.5 million phototherapy clients back into their businesses.

This was a back-room deal. This tax was added into the bill without studying its affect at all when those who sell Botox injections, phototherapy procedures and cosmetic surgery lobbied lawmakers to remove a much-better studied 5 percent tax on cosmetic surgery procedures from the bill — a tax that would have had less of an impact on society and would have raised more revenue to pay for this bill.

If you have not done so already, take a moment of your time and send the attached letter (or your own version) to your United States congressional representatives today to urge them to remove the Tan Tax proposal from the final draft of health care reform legislation:

Please click the link below.

Don’t stop there. Send this link to your friends, neighbors, supporters and tanning clients. Get as many people as possible to send this letter. You have the ability to change the language or add to it if you want to say more. The important part is making sure you send the letter.

Thank You!

To send this important letter today, click HERE


ARE YOU Vitamin D Sufficient?
Get Your Vitamin D Naturally at Cher’s

Vitamin D - It’s the Sunshine Vitamin! More than 1 billion people worldwide are vitamin D deficient - the
link to significantly higher rates of many forms of cancer, heart disease, osteoporosis, multiple sclerosis,
and many other conditions and diseases. Dietary and oral supplementation of vitamin D is not nature’s intended
means of producing this vitamin. Humans make 90% of our vitamin D naturally from sunlight or UV exposure to our skin
which initiates the conversion of cholesterol in the skin to vitamin D3. This is the best and most effective, most
reliable, most abundant, most natural, and yet most neglected, source for vitamin D.
While overexposure to sunlight carries risks, the cosmetic and skin care industry has misled the public
into believing that “any” UV exposure is harmful. And, sunscreens block natural vitamin D production. No research
has shown that “regular, non-burning” exposure to UV light poses a significant risk of skin damage. Vitamin D comes
from UV light - it’s the way your body is intended to make it!

[Source: Michael F. Holick, Ph.D., M.D., Professor of Medicine, Physiology, and Biophysics,
Boston University Medical Center]
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TAN ULTRAFAST.

People who want a faster, better, longer-lasting way to get a beautiful, sun-kissed color no longer "just tan". They ultrabronz.

Typically, conventional tanning systems require 10 to 15 visits to establish a good base tan. The Ultrabronz sunbed only requires 3 sessions. For the harder-to-tan individual, a 4th session usually results in such a dramatic difference from the 3rd session if it is done within the next couple of days from the 3rd visit, and it is suggested to add a short UVBooster session if you are ready for it. Best results are achieved if the 3 ultrabronz sessions are administered within 7 - 10 days.

THE COLOR RESULTS.

The dark, natural-looking, better-than-the-beach color you get from the Ultrabronz at Cher's is incomparable in both its beauty and its last-ability. Most of our clients are amazed at the difference with their very first visit in our sunbed.

THE SPA EFFECT.

The perfect antidote for workday / weekday stress. We call it "the 30-minute luxury sunbed".From the soft mattress to the cool air-conditioned room, the experience is pleasant and relaxing. The
environment is tropical....like Jamaica in January

THE BENEFIT.

With our Ultrabronz sunbed, you can keep healthy color in one to three 30-minute sessions a month. In other tanning beds, similar results require two to three visits a week.

You get maximum tanning power in our Ultrabronz with over 20 times the tanning output of conventional tanning systems equipped with low pressure tubes while most of the burning rays are filtered out. That's why you bronze faster and keep your color longer. In fact, one session in our Ultrabronz is normally equivalent to 5 to 8 sessions on conventional tanning systems. You'll love the efficiency and convenience of our Ultrabronz sunbed.

Quite simply, there is nothing better. The Ultrabronz. People who ultrabronz just can't get enough. It's the ultimate in tanning efficiency and luxury; now available at lowest prices ever at Cher's!

Salon Hours
Please call as our hours change with the seasons.

Ada.....(616) 682-2437

Lowell...(616) 897-4111

Ionia....(616) 527-8111


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Thank you



Was your experience at Cher's perfect?
If not, please email Cher@cherstanning.com to tell us why. Your feedback will help us to serve you better.
(We'd like to hear what you do like about your experience, too.)
Give us a call
Ada (616) 682-CHER (2437)
Ionia (616) 527-8111
Lowell (616) 897-4111
Send email to us at cher@cherstanning.com with more of your suggestions and comments, we would love to hear from you!

Again, Thank You for being the BEST clients anyone could ask for.

Tim & Cher




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